m Moritz Bauer — writing on digital data
◦ About

Moritz
Bauer.

Analytics engineer. Tag wrangler. Currently in Potsdam.

I spend most of my days helping product and marketing teams trust their data — usually somewhere between a Google Tag Manager container and a BigQuery dataset. The work tends to be quiet: schemas that don't break, names that don't lie, and dashboards no one has to second-guess.

This site is the long form of that work. The writing leans technical, the tools lean practical, and the rest is whatever I've been chewing on between client projects.

Currently

  • BuildingA small Chrome extension for renaming GA4 property exports in BigQuery.
  • ReadingThe Beginning of Infinity — David Deutsch.
  • ListeningCaribou, Floating Points, far too much Nils Frahm.
  • AvoidingYet another marketing-attribution rabbit hole.

Elsewhere